Our Farming
INITIATIVE TEAM
Behind this strategic market takeover is a dedicated team of experienced professionals, each bringing specialized expertise to ensure the success of this initiative. From high-level strategy and data-driven research to creative design, print production, and operational execution, every aspect of this project is backed by proven talent.
This team has spent months analyzing market data, mapping geographic districts, and designing a 12-month, multi-channel farming campaign. With multiple top-producing agents, seasoned leadership, and a fully integrated operations team, we are positioned to execute this initiative with precision and consistency—maximizing market capture and delivering measurable results.
Jim Parker
Broker-in-charge
- Leads strategic vision and oversight of the entire farming initiative
- Conducts nationwide research on farming best practices
- Analyzed 7 zip codes, selecting 5 high-potential districts
- Identified 100+ subdivisions within the chosen districts
- Determined and mapped EDDM mail routes for precise geographic targeting
- Drafted and outlined the Blueprint for Market Takeover book
- Assigned areas to top-producing agents to maximize market capture
Jennifer Hamilton
Director of Sales
- Performed comprehensive research of 7 zip codes to select the 5
farming districts - Determined and mapped EDDM mail routes for targeted outreach
- Strategically assigned farming areas to agents for optimal coverage
- Coordinates cross-team collaboration to ensure seamless execution
- Oversees transaction coordination with agents involved in the initiative
Rachel Alcazar
Director of Graphics Design
- Designed and developed the Blueprint for Market Takeover book
- Created and outlined postcards for a 12-month campaign
- Prepares print-ready files and manages end-to-end print production
workflow - Manages paperwork and logistics for postcard distribution across 5
districts
Charlie Miller
GIS & DATA MAPPING SPECIALIST
- Conducts map tracing of all district areas and subdivisions using
Google Earth and Horry County GIS - Collects and verifies home counts using CRS data
and MLS Paragon
Madison Boermeester
DATA ANALYST
- Leads data collection and analysis using Paragon Connect
and MLS Paragon - Inputs and manages data across 13 structured fields in monday.com,
ensuring accuracy for design execution - Supports team collaboration, ensuring data is accessible and
referenceable at all times
Solly Edwards
director of operations
- Oversees systems coordination and technical operations for
smooth execution - Optimizes language and messaging for campaign consistency
- Manages print workflow and IT support
- Handles paperwork and distribution logistics for postcard
campaigns across all districts
Robyn Grandolfi
Accounting Lead
- Manages accounts payable and receivable specific to the
farming initiative - Ensures budget oversight and financial tracking throughout
the campaign
Jeff Wiltcher
Operations Manager
- Oversees postcard distribution logistics, ensuring accurate
delivery to four local post offices - Supports operational execution after print and packaging completion
Farming
AGENT PROFILES
While strategy drives the plan, it’s our hand-selected agents who turn vision into sold signs. These are not average agents—they are top producers with a track record of dominating their markets, securing listings, and closing deals. Chosen for their ability to connect with homeowners, identify selling opportunities, and negotiate top-dollar contracts, they are the face and the force behind this initiative.
Each agent knows their territory inside and out, using their local influence and market expertise to convert interest into action. When opportunity knocks, these are the professionals who make sure the door opens— and the deal closes.
* Once Investor is in place, we will be getting written Farming Agent Agreements in place.
Britni Gaddy
BROKER ASSOCIATE & MYRTLE BEACH NATIVE
With nearly a decade of experience, Britni Gaddy is one of Berkshire Hathaway HomeServices Coastal Real Estate’s top performers—ranking in the top 2% of agents nationwide and earning the prestigious Chairman’s Circle Gold award.
Since 2015, she’s helped clients across the Grand Strand with expert market knowledge, strong negotiation skills, and a client-first approach that delivers results quickly, smoothly, and with exceptional attention to detail.
Lisa Newman
REALTOR & LUXURY COLLECTION SPECIALIST
With 25 years of experience in Myrtle Beach real estate, Lisa Newman has guided countless families in finding their perfect primary home, vacation retreat, or investment property. A topperforming agent in the top 2% of the Berkshire Hathaway HomeServices network, she’s earned the Chairman’s Circle Gold award and is a certified Luxury Collection Specialist.
Lisa is known for high-impact marketing, expert guidance, and results that exceed expectations.
Kate Rushton
BROKER ASSOCIATE with 35 years of experience and Luxury Collection Specialist
With over 35 years of real estate experience across multiple markets, Kate Rushton brings unmatched expertise to every transaction. Now serving Myrtle Beach, she helps clients make smooth, stress-free moves—whether buying or selling. Ranked in the top 10% of the Berkshire Hathaway HomeServices network, Kate is Buffini & Company Peak Producer Certified and a Leading Edge Society honoree, known for her integrity,
skill, and client-focused approach.
Jennifer Hamilton
REALTOR & Director of Sales
With over a decade of real estate experience, Jennifer Hamilton serves as both a top-producing Realtor and Director of Sales for Berkshire Hathaway HomeServices Coastal Real Estate. Since joining the company in 2018, she has combined her leadership skills, strategic vision, and market expertise to mentor agents, drive growth, and deliver exceptional client experiences—whether guiding a buyer, listing a home, or leading the team to record-breaking results.
Megan Parker
AKA “MYRTLE BEACH MEGAN” & MYRTLE BEACH NATIVE
With over 20 years in photography and marketing—and a proven track record as Marketing Director for one of Myrtle Beach’s top brokerages, Berkshire Hathaway HomeServices Coastal Real Estate—she knows how to capture attention and turn it into sales. A second-generation Realtor with deep market knowledge, she’s ready to dominate targeted neighborhoods with unmatched local expertise. Through her myrtlebeachmegan brand, Megan showcases properties and the Myrtle Beach lifestyle with strategic creativity, driving market share and delivering maximum returns
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